Okay, Apartment Therapy, thank goodness you're through with that year-in-review nonsense and back to business. Without your controversial topics I had no outlet for my snark. I can't believe I made it through the holidays without venting into my usually well-mannered blog.
Well, I almost made it.
Over the extended weekend I picked up a copy of Fresh Home, a design magazine that premiered in June.
I bookmarked instructions for applying silver leaf to furniture, and I found several lovely images, but on the the whole, it just didn't speak to me. This is strange, because Fresh Home is supposed to be targeted to the frugal under-30-year-old who wants to infuse their own style into their home. That's me, right?
The thing is, I turn to magazines for images that inspire and success stories that I can aspire to. I don't think frugality limits us to childish crafts, canned advice, or furnishing our homes in one stop at the mall (as a "round-up" from 5 stores would suggest). As I read Fresh Home, I couldn't help but feel that their cutesy editorial copy integrated too cleanly with their advertising- and I didn't like what I was being sold. I can't be too critical, because let's face it- the deceased Domino and the living Living set the bar high. That being said, if Martha can put out a flawless magazine every month, I see no excuse for sloppy editing in a quarterly publication.
For example. Here, a kitchen spread.
A page or so later, the same kitchen appears (upper right corner): totally different oven.
How does that even happen?
I'm disappointed, because I so want to support a new design mag and keep the industry alive... but next season I'll save my $5.00 for a Craig's List find or a can of spray paint. If I want a DIY project, I better do it myself. And if I want a style idea, I'll refer to my Domino archives and shed a tear for the late great.